Marketing, communications and publicity strategies to help our clients communicate their brands
Health Care Clients
United Cerebral Palsy of Eastern CT: Rebranding, Web Development, Videos, Google Grant for Nonprofits & AdWords Campaign
Mathieu Marketing recently helped United Cerebral Palsy (UCP) of Eastern CT update their brand and create a new website, ucpect.org, which includes robust features like new forms that instantly connect UCP's program managers to potential new clients. The site also collects customer data for each program area, providing valuable business metrics for the leadership team. We created a series of video productions to highlight UCP's core service offerings. The videos were published on the FOX TV network as a series of Public Service Announcements (PSAs) throughout the year. Branded photography tells the story of how UCP helps people with disabilities in CT lead more independent lives. Our team helped UCP vet the $120,000 Google AdWord Grant which supplies the agency a budget of $10,000 per month in paid advertising to boost traffic to their new web property.
Best of Care: Brand Video Development To Publicize Company Expansion
“The video Mathieu Marketing created for our company’s website has been viewed widely by each of our audience segments. The video — equal parts testimonial and brand messaging — was created to announce that we have expanded our service territory from Boston to Cape Cod, MA. The reaction to the video has been extremely positive. The quality of Sheri's work is a reflection of her easy, friendly approach. I have no doubt that Mathieu Marketing will be a part of our continued growth & evolution.”
Kevin Smith, President
Best of Care, Inc.
Chapter 126, Sports & Fitness Center: TV & Broadcast Production, Recruitment Materials
Center for Relationships and Sexuality: Educational & Training Videos
“I have worked with Sheri and Mathieu Marketing on several projects over the years, most notably a project involving two educational/promotional videos showcasing information and resources from our agency. Our work is highly specialized, with sensitive material to a niche market, so respect, understanding and discretion is of the utmost importance to us...She tackled this head-on and guided us through the project with her grace, humor, and expertise. Our finished production has become a useful tool to showcase our work and is a great source of pride for our department. We couldn’t have done it without Mathieu Marketing, and I look forward to our continued work together in the future.”
Katie Hanley, Director
Center for Relationship & Sexuality Education
VNA of Southern Worcester County: Google Grant for Nonprofits Advertising Campaign, Web Development, Public Relations
“We think our new website, vnaswc.org, is polished, professional, easy to navigate and consumer friendly! We are excited about working with Mathieu Marketing again on our next marketing project. Sheri's agency helped us win the annual $120,000 Google Grant for non-profits. We intend to put that $10,000 monthly budget for online advertising to good use with a new ad campaign to attract potential clients who are searching for our home care services on the Internet.”
Jacklyn Fleming, CEO
Visiting Nurse Association of Southern Worcester County, Inc
CT Historical Society: Educational Videos to Celebrate CT's Rich History, to Promote Exhibits, and for Branding, Web & Social Media
"The final video, social media and marketing programs are always professional and effective, hitting all the right tones and precisely projecting the CT Historical Society’s brand... We will definitely continue to use Mathieu Marketing for our video production needs.”
Jody Blankenship, Executive Director
Connecticut Historical Society
Leadership Greater Hartford: Video for the Annual LGH Fundraiser Event:
The James Tillman Story — Wrongly Incarcerated, The Power Of Conviction.
Oak Hill: Fundraising Support, Historical Video, Website Development, Collateral
"Mathieu Marketing takes a strategic approach to each of our projects and the end product is always exceptional... Over the last 15 years, Sheri’s projects have made a significant impact on both the marketing and fundraising efforts of Oak Hill...She has embraced our mission and is constantly looking for ways to expand our reach and raise awareness of our programs and services. Any company would be fortunate to have her as a resource/partner.”
Ruth C. Hayes, Chief Development & Communications Officer
The Humanitarian Helpers: Documentary of Humanitarian Aide on the Mexico Border
“Mathieu Marketing’s documentary about the migrants on the Mexican border town of Nogales helped raise awareness about the number of people who perish each year in the Sonoran Desert trying desperately to make a better living in the U.S. Sheri’s images capture the essence of our humanitarian aide helpers, who teach the migrants about basic human rights… so they can seek lives of dignity and worth.”
Mary Jane Picone, Humanitarian Aide Helper
Motorola Solutions: Video Campaign Showcases New, Real-Time Crime Analysis Technology. Usage: Media Publicity, Online Product Collateral, Social & Web Channels.
Mathieu Marketing produced a series of videos to promote Motorola Solutions’ advanced real-time crime analysis technology. In this production, the Mayor of the city of Springfield and other city officials discuss the benefits of Motorola Solutions' CommandCentral technology platform to the city for public health and safety.
COCC: Technology Firm in CT — Corporate Brand Imagery for Web & Print, Annual Reports
Morrow & Company LLC: Capital Market Intelligence Consultancy Firm — Branding Collateral and Web Development
“Our company image brochure and new branding professionally depicts our core offerings and communicates our brand message — that Morrow Sets the Course for its clients.”
Tracie Vicki, Morrow & Company, LLC Corporate Governance & Proxy Advisory Firm